Impact

More Profitable Restaurants, In Practice.

Sometimes the work starts with the numbers. Sometimes it starts with operations, technology, marketing, brand or a decision about what comes next.

The work looks different because the restaurants do. The outcome is the common thread.

Overhead view of a Hazelwood table — rotisserie chicken with asparagus, a shared starter and cocktails — with the Hazelwood badge set on the dark wood

Hazelwood Food + Drink

Expanding local relevance into a multi-store brand.

A new name, a brighter take on polished casual and a local-market correction after a slow start — a Mall of America-area flagship that grew to four locations.

  • Naming
  • Brand
  • Marketing
  • Expansion

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Pizza Novara

Building pizza from a tech foundation.

A brand guests could recognize and an operating system the restaurant could reliably deliver — identity, kitchen, ordering, delivery and menu boards designed as one business.

  • Brand
  • Operations
  • Technology
  • Marketing

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Two crossed pizza paddles printed with the Novara N and coral checkerboard, mounted on white subway tile
A Pizza Novara pie on a steel pan, edge blistered from the oven
A curtained booth at Volstead’s, two guests at a table against patterned wallpaper and a gilt mirror

Volstead’s Emporium

Turning a hidden entrance into an open secret.

No website, no social channels and no exterior sign at launch — so identity, interior details, menus and environmental work had to earn attention through discovery and word of mouth.

  • Brand
  • Experience
  • Environment
  • Print

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Brand + Creative Work

Explore The Work.

A Parallel cup held up against the Minneapolis skyline

Parallel Cafe

Creating the brand at the heart of a creative campus.

A 15-seat espresso-bar idea that grew into a 75-seat cafe before opening — with an identity that connected it to the craft and architecture around it while giving the concept a public face of its own.

More VisibleMore ConsistentBrand · Identity · Print · Signage

The La Vetta cocktail menu on slate with a branded coaster, a matchbox and a cut lemon

La Vetta

Giving a rooftop its own reason to visit.

A name, a winged-horse mark and a campaign that made a seventh-floor lounge read as a destination rather than the restaurant downstairs with a view.

More VisibleMore ConsistentBrand · Signage · Menus · Campaign

Korean BBQ beef jerky — the plum Raina pouch on a plinth

Raina

Building a jerky brand beyond the expected.

Identity, packaging architecture and a style system for a CPG startup — three jerky families and twelve flavors that read as one brand and stay easy to find.

More VisibleMore ConsistentBrand · Packaging · Identity

The six-can Pikes Peak launch lineup

Pikes Peak Brewing Co.

A local favorite, rebuilt for a bigger market.

A park-badge identity, six illustrated cans, a launch campaign and a responsive site — built to carry a Monument, Colorado taproom brand into wholesale.

More VisibleMore ScalableBrand · Packaging · Illustration · Web

The EH Chocolatier storefront

EH Chocolatier

Giving small-batch chocolate a bigger presence.

Packaging that made small-batch care visible — painterly color, clear flavor naming, product windows and a structure that could stretch across an eight-variety assortment.

More VisibleMore ConsistentPackaging · Brand · Print

A Bubble Jack IPA six-pack, the Rush River script behind it

Rush River Brewing Co.

Turning brewery momentum into market presence.

A custom script, a flavor system, seasonal mixer packs and a connected platform — built so a River Falls brewery’s bottles could compete the way its kegs already did.

More VisibleMore ScalableBrand · Packaging · Web · Campaign

Three FarmTrue ghee jars on a log

FarmTrue

From small-batch ghee to a full lifestyle brand.

A new name, a cow-and-three-ring mark, a packaging system and an educational site — built to carry a farmers-market ghee company into Ayurvedic food and self-care.

More ScalableMore ConsistentNaming · Brand · Packaging · Web

Tempo range

One Restaurant Business. Many Ways To Make It Stronger.

A brand launch, Restaurant365 optimization, financial leadership engagement and multi-unit growth project may look very different on the surface.

What connects them is the business underneath: clearer economics, stronger systems, better decisions, more durable demand and a restaurant better prepared for what comes next.

What are you trying to change?

Every Restaurant Has A Different Next Move.

If you’re working through a challenge around profitability, operations, technology, marketing, growth or what comes next, let’s talk about where the business is today — and what could make it stronger.