Expert help
made simple affordable honestly custom for you.
Time sets the pace—when you use it with intention, everything else falls into rhythm.
Bruce Nelson
FOUNDER/CFO
A seasoned restaurant finance expert offering fractional CFO services to help hospitality operators drive strategic growth and profitability. With more than 45 years of industry experience—including roles as restaurant owner, GM, chef instructor, and financial executive—he is known for his commitment to operational excellence and sustainable success. Bruce is the author of Restaurant Management: The Myth, the Magic, the Math, a respected guide to the financial realities of running a restaurant, and served on the boards of Hospitality Minnesota and the Hospitality Technology Network.
Dan West
FOUNDER/CMO
A marketing and brand leader with more than two decades of experience shaping how companies connect with consumers across digital, retail, and experiential channels. He has helped build, evolve, and accelerate brands ranging from early-stage ventures to established national names. He focuses on creating campaigns and brand platforms that drive meaningful engagement, measurable growth, and long-term loyalty. Dan brings a collaborative leadership style, a strong commercial mindset, and an unwavering belief in the power of great storytelling to move businesses forward.
Jared Krekelberg
PARTNER/OPERATIONS
Hospitality operations executive and systems architect with 20+ years of high-volume experience, specializing in financial optimization, data integrity, and scalable operational infrastructure for multi-unit restaurant groups. Jared doesn’t guess why margins are shrinking—he audits the waste, maps the database, and locks food costs in place. He also aligns C-suite financial goals with the daily reality of kitchen staff, delivering proven results in scaling $50+ million operations through data-driven decision-making and customized operational infrastructure.
Our team is comprised of genuinely gifted minds
Maria Sayles
Office Manager
Ronda Bakos
Fractional Controller
Alexander Nelson
Data Integrity Specialist
Kristine Manna
Fractional Controller
Join our team
General Accountant
Hey we’re always looking for General Accountants who know how to maintain an organization’s financial health by doing things like, recording daily transactions, managing the general ledger, performing bank reconciliations, and preparing monthly financial statements (P&L, balance sheets) in compliance with regulations. You’ll support month-end closing, assist with payroll/invoicing, and ensure tax compliance. If this sounds dreamy, fill out the form 🙂
SEO Specialist
We are looking for an SEO and GEO (Generative Engine Optimization) Specialist that knows how to blend traditional search engine optimization with AI-powered search optimization to maximize brand visibility. You know how to optimize websites for Google search rankings while structuring content to be cited by LLMs (ChatGPT, Gemini) and AI-assisted search tools (AI Overviews), focusing on conversational intent and authoritative content. Whew, that was a long sentence!
If this sounds like fun and you enjoy working with food, come join us.
Social Media Specialist
We’re looking for a Social Media Specialist to develop and execute strategies to increase brand awareness, engagement, and traffic across platforms like Facebook, Instagram, and LinkedIn. Key duties include creating multimedia content (text, images, video), managing daily community interactions, scheduling posts, analyzing performance metrics (KPIs), and staying updated on digital trends.
Let us know if you’re interested 🙂
